(Case Study · Brand & Commerce)
Taking Breed from a brand idea to a fully integrated commerce engine.
(Overview)
A natural dog care brand, translated faithfully across every surface.
Breed is a range of 100% natural and organic dog grooming products, formulated to keep dogs clean, comfortable and fresh without harsh chemicals or overpowering perfumes. The founders arrived with a confident brand idea and a tightly considered aesthetic, and needed a partner who could carry that aesthetic intact from packaging through to the checkout experience.
Charger Automata extended the Breed identity into print and online, designed and built the Shopify storefront, and wired the back-of-house plumbing, Xero for accounting and a 3PL integration for fulfillment, so the team could ship orders the day the store went live.
(The Challenge)
A premium aesthetic that had to survive every touchpoint, and a store that had to run itself.
Breed sits in a category dominated by loud, plasticky branding. The opportunity was to look and feel like a calm, editorial natural-care brand, closer to a boutique apothecary than a pet aisle, while still operating as a serious commerce business behind the scenes.
- Brand intact across print & screen
- Premium, calm, editorial tone
- Shopify built for scale
- Orders sync to Xero automatically
- 3PL fulfillment, hands-off
- Inventory accurate in real time
- Fast, mobile-first storefront
- Owner-friendly day-to-day
(The Solution)
Four pillars, brand, print, storefront and integrations.
(01)
Brand aesthetic extension
We took the Breed identity and extended it into a complete working system, type, color, layout, photographic direction and tone of voice, so the brand felt consistent whether it appeared on a bottle, a hang tag or a product page.
- Type & layout system
- Color & material palette
- Photographic direction
- Tone of voice
- Iconography & marks
- Brand guidelines
(02)
Print & packaging
We designed the printed expression of the brand, product labels, kraft packaging, hang tags, stationery and inserts, with print-ready artwork prepared and supplied to producers. Every piece was built to feel of a piece with the store online.
- Product labels
- Outer packaging
- Hang tags & inserts
- Stationery
- Print-ready artwork
- Supplier handover
(03)
Shopify storefront
We designed and built the Breed Shopify store from the ground up, a fast, mobile-first storefront that lets the products and photography do the talking. Built on a custom theme tuned for performance, conversion and a calm editorial feel.
- Custom Shopify theme
- Mobile-first storefront
- Product information architecture
- Editorial product pages
- Streamlined checkout
- Shipping & tax logic
- Performance & SEO
- Owner-friendly admin
(04)
Xero & fulfillment integrations
Behind the storefront, we wired Shopify to Xero so every order, refund and payout lands in the books automatically, and connected a 3PL fulfillment provider so orders flow straight to the warehouse, with inventory and tracking syncing back to the store in real time.
- Shopify ↔ Xero sync
- Orders, refunds & payouts
- 3PL fulfillment integration
- Real-time inventory
- Automatic tracking
- Reconciled accounting
- Hands-off operations
- Scalable from day one
(The Collection)
Seven products, one consistent shelf presence.
Editorial product photography and a tight art-directed system, carrying the brand from the label, to the listing, to the cart.
(Inside the Store)
The storefront, in situ.
(The Outcome)
A premium DTC brand, online and on shelves, running itself in the background.
(The Result)
A small brand operating with the polish and plumbing of a much bigger one.
Breed launched with a brand that holds up against any natural-care competitor and a back-end that quietly does the work, capturing orders, paying the books, picking the stock and tracking the parcel, so the founders can focus on growing the brand rather than wrangling spreadsheets.